The Task

Lolli & Pops needed to revamp their branding. Their previous branding was inconsistent between their digital and print media. Once we created new branding, they needed to revamp, as well as expand, their private label packaging. They noted that there were discrepancies in their current packaging. When looking at their private label, it was hard to tell that these products belonged to the same company. They also had an issue with people thinking they were a paper store and not a candy store because of their packaging. For the redesign, Lolli & Pops wanted their private label packaging to be elevated and high-end, but still approachable to the everyday consumer.