RuMe
ILLUSTRATION | EMAIL MARKETING | LOGO DESIGN | PRINT
Overview
RuMe strives to make life a little easier, and a lot brighter, with products that help consumers maintain a more organized life, eco-friendly solutions to help you care about what you carry, and bright, fun patterns to bring color and cheer to your day.
The Task
As an Art Director, I had the opportunity to work on designs for several types of projects: branding, email campaigns, product patterns, direct mailers, website banners, and social media posts.
RuMe wanted to cater towards a younger audience, while keeping the logo the same.
The Solution
The new branding for RuMe was clean and modern. We focused on creating fun and more colorful patterns that also reflected the brand to cater to a younger audience. Rather than randomly dropping new patterns, the creative team decided to launch seasonal campaigns based on what we believed to be trending at that time.
Various patterns I designed printed on RuMe products.
RuMe Emails: Welcome Series & Miscellaneous Retail.
Logo for the Retro Lux Collection, Winter 2019, Inspired by retro and classic designs.
Logo for A Posh Voyage Collection, Spring 2019, Inspired by traveling to glamorous locations such as St. Tropez.
Logo for Island Breeze Collection, Summer 2019, Inspired by summertime and tropical vibes.
General Mailer - design would change every few months, 1 mailer would be distributed with every retail order.
Special Event Mailer - design would change with each event: charity events, Good Morning America events, giveaways.