Tinsley by RuMe
ILLUSTRATION | LOGO DESIGN | PRINT
Overview
Tinsley by RuMe is a collaboration between television personality and socialite, Tinsley Mortimer, and RuMe, a company helping consumers maintain a more organized life with eco-friendly solutions.
The Task
I was tasked with working with Tinsley to create the Tinsley by RuMe brand. We needed a logo and 3 patterns that fit Tinsley’s personal brand, but also cohesively worked with RuMe’s brand. Tinsley wanted the collection to give people a tropical escape during the winter months.
The Solution
We wanted the collection to be personable with bright colors and chic designs, a reflection of her person style. The end result was 3 patterns in 2 different color ways: Bambi, Shortcake, BB, Strawberry, Monkey, and Bella. To make it more personable we landed on a hand-drawn logo.
All photography by Nils Schlebusch.
